In the advertising industry, it’s a well-known adage that you should always sell the experience, not the product. If you think about adverts or brands that you know and love and consider what you like about them, it will likely be emotive.
They’ll make you feel good or offer something that you will improve the way you feel. This could be through enjoyment for an activity, such as a holiday, happiness through the luxury of a car, or the convenience of a coffee machine or appliance.
The same rules apply for employee experience. People will love to be a part of your organisation because of how it makes them feel.
That’s why it is so important to think about things such as processes and communication. Are you making them feel valued? Are you making life as easy as possible for them? Are you helping them to develop, and challenging them regularly?
As HR experts, you’ll be well-versed in these things and will know how to undertake each of these, but the challenge is, when doing so, to ask yourself two questions – why will they care, and how will it make them feel?
Complicating a process? It will make your people feel frustrated.
Forgetting to undertake performance reviews? They’ll likely feel undervalued.
Reduce learning opportunities or making them difficult to attend? They won’t feel challenged and able to grow.
Glassdoor undertook a study that tracked the Best Places to Work and compared their performance with the S&P 500. The analysis showed that there was an obvious correlation between employee satisfaction and financial success, with all of the Best Place to Work outperforming the S&P by anywhere from 53 to 122%.
On top of this, seven out of 10 employees from highly automated companies say automation improves job satisfaction and increases time available for creativity and opportunities for advancement according to a study from Service Now.
So how can you improve the employee experience within your organisation?
Clear and open communications
Be sure to share company news, updates and announcements regularly so that all of your employees and volunteers are kept in the loop, regardless of where they are based or how often they work.
You may have different streams of communication for different people, or you may have a Company News page or intranet. Whichever way works best for your people, regularly update them on everything that’s happening.
Increase personal development and on-demand learning
If lockdown taught us anything it’s how quickly we can adapt to a change in working circumstances. Hopefully, you’ve seen the benefit of remote working and learning, and your people have been able to keep in touch easily throughout.
Not only is increasing personal development important for both employees and volunteers, but being able to offer on-demand, online learning will dramatically increase engagement. Upskilling is becoming increasingly necessary and regular learning helps us stay relevant in a quickly changing environment.
Your people might want to track their progress on training courses, log onto courses and look into how they can progress their career. They might want to see any internal vacancies that they could apply for or the skills that are required for certain roles they aspire to. Providing this to them will aid them in developing themselves and will increase loyalty to your organisation for investing in them.
Develop Team Leaders and Managers
A huge 57% of people leave a job because of their boss, according to new research, so developing your team leaders and managers is crucial to engagement within your organisation.
Try to identify any skills gaps, or performance trends and start there.
Simplify and regulate processes
Create a regular review process and automate as much activity as possible to ensure everything is delivered to a high standard, on time. Simplify processes such as timesheets, leave and expenses by introducing self-service wherever possible.
For those working at home, or semi-regular volunteers, you may find that there are occasions where they feel isolated from their team members. Use tools such as online chat, or host regular virtual events to reduce isolation and maintain a regular line of communication.
Want to read more? Continue improving employee experience by keeping your people motivated remotely.