More than a CRM - A beginner's guide to Salesforce (And why it matters to HR)

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A study from last year shows that 94% of employees say that their frustration with inadequate workplace technology is making them hate their jobs, with 11% of those surveyed at a tipping point. Our own research has backed up these figures, with 93% of HR leaders agreeing that poor workplace technology negatively impacts employee experience.

When it comes to technology, the requirements for HR have only become more pronounced over the last few years. HR teams already have something of a reputational problem, known for their slow response times, bureaucratic bottlenecks, and poor communication. It is here that the need for digital transformation can have the most profound effect on employee experience and can go some way to changing the conversation around how HR is perceived within most businesses.

The truth is HR professionals play a critical role in shaping organisations and driving their success. At a time when most HR teams are needing to find ways to do more with less, with budgets under pressure and amid hiring freezes, the calls to digitally transform the way HR departments do things are only getting louder.

HR professionals must explore innovative solutions to streamline their processes, enhance employee engagement, and drive strategic initiatives. Among the various technology platforms available, Salesforce stands out as a game-changer that can revolutionize HR operations and empower HR teams to excel, removing the types of problems that can plague HR departments, while providing a much-improved experience for employees, and a wealth of actionable data and strategic insights.

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