In recent years, artificial intelligence has taken data-driven HR to the next level, enabling powerful descriptive and predictive analytics as well as data visualisation capabilities. All parts of HR from workforce planning and recruitment to performance management and retention can benefit from powerful people analytics for data-driven decision making. If your organisation wants to remain competitive, strategic human resources using artificial intelligence is a must-have. But how exactly can you leverage AI in analytics?
Enter Einstein. Salesforce's homegrown AI suite has been changing the game for HR since 2016, bringing powerful data models and predictive HR analytics that are only getting better over time. Here are some of the many ways that Salesforce Einstein can open up new possibilities for HR with powerful artificial intelligence and machine learning.
What is Salesforce Einstein?
Einstein is an integrated suite of AI technologies that Salesforce has developed as the first comprehensive AI for CRM. First launched in 2016, Einstein's continued updates make it a powerful tool with increasingly advanced features. For example, earlier this year, Salesforce unveiled Einstein GPT, a powerful generative AI tool for CRM.
Integrated into many products built on the Salesforce platform, Einstein is not limited to HR functions and is used in everything from sales to marketing and IT.
XCD's HR software uses Einstein AI as part of its reporting and analytics offering, providing HR professionals with a powerful tool for descriptive and predictive people analytics.
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How does Einstein work?
Salesforce's Einstein AI isn't a standalone product; it's a suite of artificial intelligence capabilities integrated into products on the Salesforce platform. Einstein works by analysing data and creating models to make recommendations and predictions. It's highly flexible, customisable, and can be used in a wide range of situations.
Einstein is also very user-friendly, requiring no data science expertise from its users. This is because, unlike standalone solutions like IBM's Watson, Einstein functions within the specific context of the product being used. It provides insights based on the data fed into that particular product, such as XCD HR and payroll software. This integration eliminates the need for deep knowledge of artificial intelligence or the requirement to hire a team of data scientists.
Now we've explained the platform, let's take a closer look at how Einstein analytics can take your HR department to the next level.
Leveraging predictive HR analytics
One of the most compelling aspects of Salesforce Einstein Analytics is its predictive analytics capabilities. By harnessing historical data and applying sophisticated algorithms, Einstein Analytics can forecast future trends and predict outcomes related to various HR metrics. This empowers HR professionals to anticipate workforce needs, identify potential challenges, and proactively address them.
To illustrate this, let's take the example of an HR team that is trying to tackle higher-than-desired turnover rates. By integrating historical HR data such as employee demographics, performance metrics, salary information, and engagement levels, XCD's software powered by Einstein Analytics can analyse the patterns and relationships within the data. The AI algorithms within Einstein Analytics can identify key factors that contribute to attrition, such as low job satisfaction, limited growth opportunities, or salary misalignment.
Using this predictive HR analytics functionality, XCD's software can generate insights and provide HR professionals with actionable predictions. For example, the software may predict that employees with certain characteristics, such as a specific job title, tenure, or performance rating, are more likely to leave the company within the next six months.
Based on the predictions, HR professionals can develop targeted retention strategies such as personalised career development plans, performance improvement initiatives, or salary adjustments. These strategies can be implemented to address the specific factors identified by the predictive analytics model, increasing the chances of retaining employees who might have otherwise left the organisation.
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Uncovering insights and improving communication with data visualisation
Data visualisation plays a crucial role in enabling HR professionals to digest complex information quickly and effectively. Salesforce Einstein Analytics provides powerful visualisation tools that transform data into intuitive dashboards and reports. These visual representations allow HR professionals to identify trends, spot outliers, and gain valuable insights at a glance. By visualising HR data, organisations can communicate key metrics and trends to stakeholders, facilitating data-driven decision-making across the entire organisation.
Imagine your HR team wants to analyse employee engagement levels across different departments within the organisation and present these insights in a digestible manner for the senior leadership team. Using XCD HR analytics software, HR professionals can leverage the powerful data visualisation tools powered by Einstein AI to create intuitive dashboards and reports. These visual representations can display key metrics such as overall engagement scores, departmental comparisons, and trends over time.
Through interactive charts, graphs, and heatmaps, HR professionals can easily identify departments with high employee engagement and those that may require attention. Moreover, with custom dashboards that show this data, HR can help other members of the organisation such as C-suite leaders and the head of sales instantly understand the data with these intuitive visualisations. This can be useful when HR is looking to gain buy-in from internal stakeholders for policies to boost engagement or is looking for ways to quickly and simply convey the results of previous policies.
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Enhanced workforce planning
Workforce planning is an essential aspect of strategic HR management. With Salesforce Einstein Analytics, human resources professionals can leverage AI-powered workforce analytics to optimise their planning processes. By analysing historical data, current trends, and future projections, organisations can determine the optimal employee headcount, identify skill gaps, and align their workforce with strategic goals. This proactive approach to workforce planning helps organisations make informed decisions and ensure they have the right talent at the right time.
For example, let's say your company aims to expand its operations into a new market. To ensure a successful expansion, HR professionals need to determine the optimal employee headcount and identify any skill gaps that need to be addressed. By utilising XCD software's workforce analytics powered by Einstein analytics, HR professionals can analyse historical data, current trends, and future projections to make data-driven decisions.
The HR analytics software can analyse historical employee data, such as performance records, training certifications, and job responsibilities, to identify the specific skills required for the expansion. With this information, HR professionals can assess the existing workforce and identify potential skill gaps that need to be filled either through upskilling current employees or hiring new talent.
With these insights, HR professionals will be able to develop targeted strategies for recruitment, training, and talent development to align the workforce with the company's strategic goals.
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The possibilities that Salesforce Einstein Analytics brings to HR analytics are vast. From predictive analytics and data visualisation to enhanced workforce planning and AI-powered insights, organisations can unlock the full potential of their HR data using this powerful tool. By harnessing the capabilities of Salesforce Einstein Analytics, HR professionals can transform their HR operations, drive strategic initiatives, and ultimately create a more engaged and productive workforce.
XCD HR and payroll software makes the most of Einstein with a powerful and intuitive HR analytics module. HR professionals can create custom dashboards to visualise key HR metrics or select from 150 pre-made popular reports. Personalised executive dashboards can be created to keep the leadership team engaged with the analytics that matters to them, while predictive analytics can inform strategic decision-making. No matter what areas your HR team wants to shed light on -- employee engagement? Performance management? Retention? Absence and leave? -- XCD's AI-powered analytics can help you gain complete visibility over the workforce. There's even an intuitive mobile app that enables you to access all the important reports and analytics on the go!